Narrowcasting The News Is Good For Business

Broadcasting is the term most often used to describe the act of disseminating the news, but for some companies, narrowcasting the news may be a good business strategy.

People’s news gathering habits have changed drastically over the past few years. Businesses that use digital signage can benefit from adding a news feed to their signs. Not only will narrowcasting the news get more people’s attention, it fits right in with the way many coveted demographics (affluent, educated and under 40) get their news – on the fly and in small chunks.

Trends in News Gathering

It used to be that people got their news from their daily paper or their nightly national news broadcast. With the rise of the Internet, news seekers have shifted to online sources in huge numbers. According to an August, 2008 report by the Pew Center for the People & the Press, the changes have been dramatic:

• In 1998, 13% of the public went online for news three days a week. In 2008, that number had increased to 37%.

• In 1998 only 6% of respondents went online for news on a daily basis. In 2008, that number had increased to 25%.

• In 2008, 80% of people reported that they absorb news in some way every day. But traditional news sources (newspaper, TV networks and radio) saw their share of the news gathering audience shrink from 90% in 1994 to 73% in 1998.

What does all of this mean to companies with narrowcasting networks in their restaurants, bank branches, transit platforms and waiting rooms? People want to be informed. They want the latest news. And they are comfortable getting it from a wide range of sources, even those that might have been frowned upon as less than trustworthy a decade ago.

Including news in your narrowcasting network adds value. Instead of feeling they are being advertised to, people will appreciate the information being provided and gain a positive impression of your business.

And how does your business stand to gain? Again, we can extrapolate from the Pew Center study. The study divided groups into segments, including Integrators and Net-Newsers. The Integrators gather news from traditional and online sources. Net-Newsers rely much more heavily on online sources for their news.

It is what these segments have in common that is of most interest to creators of narrowcasting programming. They are both well-educated and affluent. Net-newsers are younger, but both groups combined represent a highly desired demographic in the eyes of advertisers.

How Narrowcasting the News Might Work in Your Business

News narrowcasting is not suited to every business. Busy grocery or department store shoppers will not stop to read news items on a digital sign. But for businesses where customers need to wait, narrowcasting the news makes sense: in a restaurant lounge where people wait for a table; in a medical office; in a bank branch; on a commuter train or subway platform.

The news feed can be incorporated as a small segment of the screen, leaving ample opportunity for your narrowcasting network to display video and images that promote your business. A balanced approach to informing and marketing will resonate strongly with your audience, and have a positive influence on your business.

By: Bruce Orr

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Simple Guides in Making Productivity Formula

Is there really a set of formula on making an ordinary business turn into a very profitable and lucrative one? Is it made up of a single set of doís or doníts rules? Does it apply for all business people or only to some? Or, is it relative on the persons, places and type of business?

At first, we need to know what it means to be productive. Being productive is being able to bring greater results or output at the shortest time compared before. Time is an important factor in identifying whether one is productive or not because it is the number element that is considered. Productivity then, is the measure of work done per unit time.

We may ask, what are the uses of measuring productivity? This is essential to business for productivity usually equates to increasing profits. One is to estimate the length of time a job will take, or how fancy a piece of work can be stuffed into the available time.

The other is a way to evaluate employees and staffs on whether they are doing work well. Judging the employeesí performances are often based on the amount and quality of output and results they actually did. But, this may lead to double-edged effects, sometimes it may result to organizational improvement or reduction of efficiency because of assigning blames.

Many books, internet articles and published magazines talks about how to improve and increase productivity. Steps and procedures can come from various sources: academe who studied economics or managing business, businessmen who had first-hand experiences sharing their wisdom, or common persons who gathered ideas from daily observations and reactions. All sorts of information come our way the moment we give time to search on these.

But if we look at the generation were in today, where information is abundant and flooding, it poses a challenge for people to be more critical and analytic in choosing the most appropriate information for them. In particular, the business world nowadays is dominated by new technologies so; we need also to devise a formula in line with the IT principles to bring better results.

Today, we can see several strategies used to adjust to the growing industrial industry. Many companies invest on developing skilled workers and employees in a more coordinated manner to make information transfer and exchange easier. For instance, team building is a common strategy to manage the array of works held in several locations. Organizational response and management tools are used to ensure coordination among employers, vendors, and customers.

Decision making skills are also developed together with the aid of IT business solutions. New information and decision making skills are enhanced to provide answers to particular target groups and harmonize these across national borders.

There are also several moves to improve business from time to time. In business establishments, there are almost no static processes, responding to problems often result to little changes or greater changes. Find out how to identify and eradicate inefficiencies in your present business procedures, and be able to think of strategies that will improve your business in the future.

Be creative in using technology at its fullest. Utilize the advantages of technology in coming up with best ways to automate and streamline existing business manual processes, and incorporate or apply professionalism to expand and gain more customers.

Final point, business is not just an economic process but a social process. Interactions of owners, customers, suppliers and partners bring the supply-demand functions to run smoothly. Collaboration with all these groups of people is a major priority for business executives and industries today. Learning strategies in building personal networks is a must to be productive.

By: Daegan Smith, is An Expert Home Business Coach And Trainer

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7 Steps to Successful Workplace Investigations

Everyone complains about work. They complain to their wives, husbands, and friends. With every passing day, however, more and more of these complaints are making their way from the bedroom to the boardroom. In fact, the number of official work-related complaints and allegations are on the rise.

"There has been an increase in complaints due to a misperception of what employment law really is," says Patricia C. Perez, SPHR, Attorney at Law. "I think there has been an increase in claims because there has been a shift in our population's perception of fairness at work."

Perez, founder and CEO of Puente International Consulting located in San Diego, California, combines her legal expertise and human relations background to offer clients a number of practical business solutions. These solutions include creating human relations departments, providing HR training, mediating employee disputes, and conducting internal workplace investigations.

Seven Steps to Successful Workplace Investigations

1. Define the allegation and determine appropriate action. Launching an internal workplace investigation is a huge undertaking. Therefore, it is important to define the allegation and determine if initiating an inquiry is the most appropriate action. An individual familiar with both internal policy and federal employment law should review the allegation and decide if it is harassment, discrimination, or a personnel issue.

2. Implement organization and strategic planning. After defining the allegation as thoroughly and concisely as possible, Perez suggests using checklists to center your investigation. Lists, like the four included in her toolkit, help precisely define allegations and outline the strategic issues and potential actions that surface in the early stages of every investigation. The strategic plan is a flexible document that includes questions such as:

- What is the allegation?
- What is the company policy regarding these types of allegations?
- Who is the complainant?
- What position does he or she hold?
- Who is the accused?
- What position does he or she hold?
- Who should be interviewed and in what order?
- Where should the interviews take place?
- What possible issues may arise during the interview process?
- Are there any supervisors or managers I need to inform?
- Does anyone need to be suspended to stop unlawful behavior?
- Do I need to freeze computer records?
- Do I need to talk to the IT or security departments?
- What documents do I need to review?

3. Gather documentation. Documents are important to any investigation. You should automatically pull personnel files for both the complainant and the accused. The complainant's file will tell you if he or she has ever filed other grievances, and what, if any, action was taken. It will also show if the person has a history of complaining about work-related issues or if he or she has an outstanding record but recently received a bad performance evaluation. This could indicate there is something else at play in the situation. As for the accused, the file will show if there is any prior history. It will tell if this is his or her tenth allegation of sexual harassment or it will include accommodations that state how fair he or she is in the workplace. You may also want to start gathering other applicable documentation including internal policy manuals, employee handbooks, e-mail communications, computer histories, cell phone records, security records, computer log in sheets, and sign in books.

4. Prepare a witness outline. Once you have reviewed the documents and interviewed the complainant and the accused, you must decide what questions you need to ask the other witnesses. A witness outline ensures that you include all the issues and red flags that have been raised along the way. It also helps you keep track of what you know, what you want to know, and your general impression of each interview.

5. Analysis and conclusions. In the end, many investigations boil down to he said/she said scenarios, which makes it difficult to come to a conclusion. In these instances it is important that investigators rely on objective evidence, their creativity, and common sense. In light of all the evidence, ask how likely it is that this person is telling the truth. Is his or her story credible? Are the events consistent with the allegations?

"When the facts are balanced, remember all the law tells us to do is conduct a reasonable investigation," says Perez. "Talk to the people you need to talk to, look at the documents you need to look at, and then come to a reasonable conclusion that is supported by evidence. The law doesn't say we have to be perfect. It says we have to be reasonable and base our conclusions on the evidence. I think a lot of people believe that they can't really prove an allegation unless they have a smoking gun."

6. Compile a written verbal report of the findings and corrective action. Every investigation closes with a report of the findings and suggestions for corrective action. Corrective action comes in many forms and is applicable to the complainant and the accused. If you do discover wrongdoing, should the accused be punished, fired, suspended? Should they be required to attend additional training or be put on a warning system? On the other side of the situation, is there anything you need to do for the complainant? For instance, if he or she received a disciplinary notice that no longer applies you should pull it from the files and suspended pay should be reinstated.

"Make sure you do something commensurate with the wrong doing and in line with past practices," says Perez. "Make sure it is fair and reasonable from both perspectives. Don't be too lenient or too harsh. Make sure the punishment fits the crime, but more importantly that it is geared towards making the behavior stop. If the corrective action sends the message that this is unacceptable behavior and we don't want it to happen again, then you have done your job."

7. Getting back on track. Internal workplace investigations are disruptive; therefore, it is important that the company benefit from the experience. Even if nothing unlawful or inappropriate was discovered, the complaint indicates room for improvement. Is additional training required? Is there a follow-up that needs to be done? Are there people who need to be transferred? What can be done to return the workplace to its optimum state?

By: Elizabeth Rice, SPHR, is the President of Innovative Employee Solutions

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Easy-To-Carry Business Gift Ideas

Business Gifts are items that are being used by many companies to promote and advertise their own products to the public, and these items sometimes tend to have big sizes which often difficult to carry around. If you think of small business items, perhaps the first thing that comes into your mind is a pen, but is there other things except from pens that may carry on the pocket? The answer is a big yes, of course there are other smaller things that are very convenient, easy to carry especially for business professionals who are always on the go. While you may not want to set aside those business pens or business cards, carrying other business promotional gifts provides you with another tangible memento for your potential clients.

Unlike distributing business cards, giving out promotional business gifts tend to have a bigger impact on most potential clients, why? Because promotional business gifts are more useful than business cards, and often these card may get thrown away or lost from the pocket or purse. Promotional items have this potential to be used in a regular basis, and every time they get used, the name of your business will be notice and remembered. Giving out promotional gifts with your business name, logo and information combined both the sight and touch, this is one way of ensuring that the name of business or company is likely to be recognized and remembered by any people who receive them.

Here are some of easy-to-carry business gifts that can be considered:

Business Card Cases – these items typically comes in sleek, small cases and often made from metals. These cases can hold and keep business cards neatly. You can find different business car cases with different designs and styles. You can buy custom-made ones, then make it personalize by engraving your recipient's name or initials, or your business name or logo. You may consider a Personalized Cobalt Business Card Case, a gorgeous case and inspired by today's modern trend yet steeped in tradition. Hand this to your client where they can proudly present their cards out from this exquisite personalized business card case. Make it more effective by engraving your client's monogram.

Key Chains and Pocket Knives – Key rings can hold hanging tiny flashlights that are very useful during emergencies. Pocket knives, just like key chains are small and are enough with any pocket sizes. You can also find personalized key chains and pocket knives on your local stores and online stores. You may consider a Personalized Photo Frame Key Chain, a fun and adorable promotional business gift that can make an affordable option for your company. This come in adorable personalizes key ring with an attractive leatherette picture frame attached. Make your client wow with this very versatile gift which he or she can carry on whatever trip he or she may go.

USB – USB is a very helpful business item especially when storing important business files and documents from a computer. This item can make an easy-to-carry business gift, though, which obviously comes with tiny size. You can find personalized promotional USB like Sterling Silver Plated 512M USB Flash Key Chain, a perfect client's gift that is ultimately functional and elegant.

Aside from promotional pens, you may consider other writing instruments like markers, highlighters and pencils that are very easy to carry with. Other choices could be any luxury or business items that are light and small yet very useful especially if your recipient is a professional, such pocket watches. Hand these items as an executive gift, corporate gift or even as a simple thank you gift for your loyal patrons.

By: Janet, is an author for a variety of lifestyle issues and topics.

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